Natural Andorra by National Geographic

Verdaguer and his team set objectives based on three aspects of the innovation process under the guidelines of Andorra Turisme: sport, wellbeing and premium services. Working on the premise that innovation works when there is diversity, six task forces were set up, two for each aspect, combining local talent with the impetus of foreign (international) creative individuals and entrepreneurs.

These international and multidisciplinary groups have been working intensely on research to come up with a series of ideas in response to the challenges facing tourism in our country, following the three lines of work set out in the project. Each team was made up of one person from the country, one from the academic environment and one with professional experience in the chosen subject.
 

Alongside the teams’ research work, National Geographic explorer Javier Corso shadowed the teams and particularly the three people from Andorra who were chosen to document the process for their innovative initiatives – Xary Lopez, Marta Rosinach and Josep Areny.

The explorer has produced a series of outreach and creative pieces, which can be seen in various formats and media such as National Geographic’s TV and YouTube channels, social media, or on the National Geographic website. The work and images contextualise and highlight the value of each of the characters involved, who demonstrate their idiosyncrasy, capacity for innovation and vision of the present and future of the country.
 

Xary Lopez, a former professional cyclist, is the creator of “Andona”, the first female cycling team in Andorra to promote women’s sport and social inclusion through group cycling. This activity is led from the grassroots up to develop a cycling culture deeply rooted in Andorra and its natural environment. 

Marta Rosinach discovered the peace and security in Andorra that she was missing in her country of origin. As a yoga and Pilates teacher, she combines these specialities with alternative therapies focused on body awareness and personal growth, all in a natural environment that is an endless source for personal wellbeing. Although it is within our reach, we too often forget this space and need to be reminded of how fortunate we are to live here and enjoy such a privilege.

Josep Areny knows how to preserve traditional spirit and values in the “premium” services he offers at the Sport Hotel Hermitage & Spa because of his work at Casa Calbó in Soldeu, which in the middle of the last century was also an inn that welcomed travellers. His most personal project was in the Vall d’Incles, where he restored the “Mantgautxa borda” mountain lodge, creating a unique, premium experience that is also sustainable and respects the territory and surrounding landscape.